Our Team
Shane Jordan (Founder)
Seth Jordan
Dakota Conely
Shane Jordan is a Certified Personal Trainer and Nutrition Specialist through the National Academy of Sports Medicine (NASM)
While those titles may sound sexy, it’s not the certifications that are going to make a great trainer, it’s much more. For Shane, Beyond Fatigue Fitness LLC (BFF) was a product from ambition and passion, not certifications.
For 20 years resistance training has been a part of Shane’s life. He learned consistency doesn’t come from complication, it comes from simplicity. We understand you are busy, distracted, confused, and overwhelmed, but we have your back.
At BFF, you will be doing the least amount of work to get the most results. And then you too will be able to look back in 20 years proud of everything you accomplished.
Seth Jordan is a Certified Personal Trainer through the National Academy of Sports Medicine (NASM), with over four years of experience in a variety of fitness settings.
His journey into fitness began in 2017 after a personal loss, leading him to transform his life and embrace healthy living. Inspired by his brother, Shane Jordan, a personal trainer, Seth discovered his own passion for self-improvement.
Seth became a personal trainer to help others achieve their goals and overcome pain. His experience working with diverse clients has given him valuable insights into pain management, prevention, and the best ways to achieve nearly any fitness milestone. For him, there’s nothing more rewarding than seeing a client finally free from pain after months or years of struggle.
Dakota Conley is a personal trainer and former Crossfit competitor with over 13 years of experience.
Originally from California’s Gold Coast, Coach Dakota brings energy and passion to helping people transform their lives through fitness. Whether you’re just beginning your journey or looking to elevate your performance, he creates customized training programs designed to help you succeed.
As a former CrossFit competitor at both local and regional levels, Dakota knows what it takes to push beyond limits. More importantly, his own journey through addiction and seven years of sobriety has taught him that true strength extends far beyond the gym.
Dakota works with clients of all ages, backgrounds, and abilities, adapting his coaching style to meet each person where they are. His mission is simple: help people build confidence, resilience, and a healthier future. If you have the drive to pursue your goals, you’re welcome here.
Join the Team
Are you a certified personal trainer and are interested in joining the BFF team? Reach out to us via email to see if you would be a good fit into the family!
“If you are looking for an amazing trainer and training experience – Beyond Fatigue Fitness is the place!! I have been training with Shane for just over 6 months and I am so grateful for him.
I’ve gotten better results than with any previous trainer and the atmosphere at this gym is supportive and full of education on how to make life long transformations!! I’m so grateful for all Shane has helped me accomplish.” – Debbie C.